Sway: The Irresistible Pull of Irrational Behavior. Rom Brafman, Ori Brafman
Sway-The-Irresistible.pdf
ISBN: 9780385530606 | 224 pages | 6 Mb
- Sway: The Irresistible Pull of Irrational Behavior
- Rom Brafman, Ori Brafman
- Page: 224
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780385530606
- Publisher: Crown Publishing Group
English audio books mp3 download Sway: The Irresistible Pull of Irrational Behavior FB2 by Rom Brafman, Ori Brafman
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
Sway - The Irresistible Pull of Irrational Behavior » Free Download
Sway - The Irresistible Pull of Irrational Behavior English | 2008 | 224 Pages | ISBN: 0385524382 | PDF | 8 MB Sway - The Irresistible Pull of
SWAY: The Irresistible Pull of Irrational Behavior - Brain, Mind
SWAY: The Irresistible Pull of Irrational Behavior. Image by turtlemom4bacon via FlickrFor a long time we tried to force people think and act in a
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Sway: The Irresistible Pull of Irrational Behavior: Amazon.ca: Ori
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and
Michelle Hill Student, MAP. This is a fantastic read, and a great book about the pull of irrational thinking that to me seems to pervade our
Sway: The Irresistible Pull of Irrational Behavior [Book Review
Sway: The Irresistible Pull of Irrational Behavior Ori Brafman has previously co- written The Starfish and the Spider: The Unstoppable Power of
Book Review: Sway: The Irresistible Pull of Irrational Behavior (Plus
I was lucky enough to get a copy of Ori and Rom Brafman's Sway which is on the New York Times Bestseller list. Why do perfectly rational
Sway: The Irresistible Pull of Irrational Behaviour - Amazon.co.jp
１分以内にKindleで Sway: The Irresistible Pull of Irrational Behavior をお読み いただけます。 Kindle をお持ちでない場合、こちらから購入いただけます。 Kindle 無料
Sway: The Irresistible Pull of Irrational Behavior | Bookreporter.com
Every now and then, a book comes along that challenges your thinking and sharpens or hones your innate sensibilities. SWAY has that pull.
SWAY The irresistible pull of irrational behaviour Ori & Rom Brafman
1. SWAY. The irresistible pull of irrational behaviour. Ori & Rom Brafman. Book summary. This 168 page book is an easy read. I found it hard to put down once I.
Sway : the irresistible pull of irrational behavior (Book, 2008
Get this from a library! Sway : the irresistible pull of irrational behavior. [Ori Brafman; Rom Brafman] -- A journey into the hidden psychological influences that
Sway: The Irresistible Pull of Irrational Behavior | Skylight Books
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Sway: The irresistible pull of irrational behavior by - Ben's Book Blog
Sway: The irresistible pull of irrational behavior by Ori & Rom Brafman. The Brafman brothers have written a followup to the "Spider and
Sway: The Irresistible Pull of Irrational Behavior by Ori - Goodreads
Sway has 5579 ratings and 644 reviews. Trevor said: First you need to find yourself an interesting verb – Sway in this case, obviously, but
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